Danamica, which was founded in 2016, has built machine learning tools and "business intelligence capabilities" to specialize in dynamic pricing of …

India's Oyo said on Monday it has acquired Copenhagen-based data science firm Danamica as the fast-growing lodging startup works to expand its business in Europe. Neither of the parties disclosed financial terms of the deal, but a source familiar with the matter told TechCrunch that Oyo paid about $10 million to acquire the Danish firm. Danamica, which was founded in 2016, has built machine learning tools and "business intelligence capabilities" to specialize in dynamic pricing of rental properties. The firm's algorithm analyzes 144,000 data points every hour and makes 60 million price changes every day with a prediction accuracy of 97% to help hotels boost their revenue, Oyo said. The Indian startup said Danamica would help it scale its technical expertise as it expands its footprint in overseas markets.